ARTSVP: Transforming Sales Strategy and Expanding Global Partnerships
At ARTSVP, I played a pivotal role in reshaping the company’s sales strategy to drive targeted client acquisition and deepen outreach across the global art fair circuit. Drawing on my insights into fair operations and timing, I devised a custom outreach calendar aligned with the seasonal schedules of major international fairs. This approach brought ARTSVP immediate results, establishing relationships with new fairs, including Paris Internationale, Art Miami, and Art Central Hong Kong.
My strategy combined precision timing with tailored outreach to attract clients seeking enhanced event management solutions. By connecting ARTSVP with top-tier fairs worldwide, I helped increase the brand’s visibility and influence within the art fair sector, contributing to the company’s continued growth and dominance in the field.
This experience underscored the impact of targeted outreach and market alignment in business development, delivering results that continue to shape ARTSVP’s strategic approach within a competitive industry.