Museum of Modern Art (MoMA): Advancing Audience Research and Educational Program Insights
At the Museum of Modern Art (MoMA), I served as a graduate assistant in the Audience Research division within the Education Department, where I collaborated with a team of researchers to evaluate visitor engagement and program effectiveness. This role, which was part of my Museum Administration graduate coursework under NYU professor Glenn Wharton, involved conducting in-depth surveys and interviews with both visitors and staff to gather data on the museum’s programs and audience impact.
As part of this research, I contributed to a white paper on MoMA’s audience engagement, analyzing the museum’s offerings and making recommendations to enhance visitor experiences. Our findings were presented to MoMA’s staff and used to inform programming decisions, bridging the gap between museum offerings and audience needs. This work extended to studies at the Brooklyn Museum and The Metropolitan Museum of Art, allowing me to apply research-driven strategies to enhance cultural engagement across different institutions.
The expertise I developed at MoMA also led to opportunities as a guest lecturer, including at Columbia University’s course on Art as an Asset Class, where I shared insights on data-driven strategies in audience research. This role strengthened my analytical approach to museum programming and reinforced the value of research-based decision-making in the arts.